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Lane Arts Council

Lane Arts Council was suffering from a classic brand identity crisis- balancing an image that has history and familiarity with an evolving brand that is growing younger, more energetic, and more diverse. We developed a visual identity, then a suite of digital and print templates and website to reposition the brand.

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First, we redesigned the logo so that it represented an organization that was all about the dialogue that art can provoke. We picked a color palette that felt dynamic but still grown up, clean, inviting, and modern. We built them a website,, that was specifically built to look good on mobile and be easily accessible for Lane Arts Council staff to edit and change. We redesigned their eNewsletter template, and developed a marketing plan for the First Friday Artwalk. On the first Friday of every month, you can see their banner flags fluttering on just about every street corner downtown.